Irvine leaves the club with immediate effect and has been placed on gardening leave.
Assistant Head Coach Rob Kelly, with the assistance of Keith Downing, will take charge of the team for the New Year’s Day game at West Ham. Albion expect to be able to name Irvine’s successor by the weekend.
Albion’s Technical Director Terry Burton said parting company with Irvine had been a matter of “regret but necessity” because of the team’s continuing poor results.
Albion have won only one and lost seven of their last nine Premier League games and enjoyed only four League victories all season. They currently lie 16th in the table, one point clear of the relegation zone.
Burton told the club's website: “We appointed Alan in the summer convinced that we had taken on one of the foremost coaches in the UK and nothing that has happened since then has altered our view.
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