Tuesday, 27 May 2014

Optima Sports Management International and Brila seals partnership deals with Guinness

Sponsor of the Super Eagles, Guinness Foreign Extra Stout, has concluded broadcast sponsorship arrangements to bring matches of the Brazil 2014 World Cup live to Nigerians throughout the duration of the tournament.


Guinness recently signed a partnership agreement with Optima Sports Management International as the Official Broadcast Sponsors. The partnership means all the matches will be broadcast on all partner stations of the Broadcasting Organisation of Nigeria. The company has also partnered with Brila FM.

Mr. Seni Adetu, the Managing Director Guinness Nigeria Plc, said, “This partnership with OSMI will bring the World Cup actions to all Nigerians on all BON partner stations across Nigeria. This will definitely be the largest coverage of any sporting event in Nigeria in a long time.

“When we launched the Fly With The Eagles campaign, we promised our consumers and fans of the Eagles our continuous support for Nigerian football, particularly the Eagles. We are bringing these matches live to Nigerians to further reiterate our commitment in this regard.”

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